Case Study – Genea Fertility
Building a World Leading Employer Brand
Genea has built its reputation as a pioneer of fertility treatment. By moving away from paper based recruitment and onboarding processes, they wanted to improve their reputation as an employer of choice.
Genea has since partnered with Ascender HCM to implement online, automated eRecruitment and onboarding modules to improve visibility, efficiency and the candidate experience.
“Just our brand, I think our employer brand out there as a part of our recruitment process, has been enhanced.” David Elchah, HR Manager, Genea.